UConn’s Paige Bueckers signs NIL deal with Chegg

Paige Bueckers will join the UConn women’s basketball team on the court of the Target Center Arena in Minneapolis on Friday as the Huskies play in their 14th consecutive Final Four tournament. But before she makes a basket against Stanford University, the guard announced a new Name, Image and Likeness (NIL) deal where she will help make a difference off the court. 

Bueckers joined Chegg in announcing Thursday that she will serve as the learning platform’s first student-athlete brand ambassador with an aim of raising awareness on the issue of student hunger, according to a release. Working with its non-profit sector, Bueckers and Chegg partnered with hunger relief company Goodr to launch the first free pop-up grocery market in Minneapolis on April 2 during the Final Four tournament. The release noted that the market will provide 6,000 meals and will likely be the first of many permanent Goodr markets on school grounds to help address student food insecurity. 

Bueckers announced the new partnership with Chegg with an Instagram video in which she talks about her life as a student. While she shared that she’s “a lot more nervous for a game than [she is] for a test,” she noted that both require preparation and practice before completing. 

This marks Bueckers’ third major NIL deal. Her first significant deal came in Novemeber 2021 when she announced a partnership with footwear and apparel brand marketplace StockX. Later that same month, Bueckers became the first college athlete to sign an endorsement deal with Gatorade. Teammate Azzi Fudd also has several endorsement deals to her name, including one with chain restaurant Chipotle and another sports hydration company BioSteel