According to a new state law, Connecticut schools have until Sept. 1 to construct a policy that supports student-athletes in their ability to sign endorsement deals and contracts with representation. But just a week after the NCAA relaxed its rules as name, image and likeness activity began across the country on July 1, state college athletes are embracing the new world. Several athletes announced deals with Barstool Sports, which launched \u201cBarstool Athletes\u201d after Jacksonville State volleyball player Adelaide Halverson reached out to company founder Dave Portnoy and asked if she could be the first Barstool Athlete. Thus, Barstool Athletes was born. It\u2019s unclear exactly what being a Barstool Athlete will entail, but the company\u2019s platform will promote an athlete\u2019s name and brand. So there\u2019s the exposure \u2014 the Barstool Athletics Twitter account has close to 34,000 followers and the Instagram account over 160,000 followers. Who are the state\u2019s Barstool Athletes? Here\u2019s what we\u2019ve seen on social media: Also joining Barstool: Former UConn hockey player Adam Karashik, a graduate transfer at Notre Dame. And in the non-Barstool category, UConn freshman wide receiver Keelan Marion announced on Instagram that he has a deal with sporting good company Phenom Elite Brand. Phenom makes such products and mouth guards, footwear, and football gloves.