Food trucks increase traffic at farmers’ market

Hayden Turek photos
The Bulletin stopped by the Wilton Farmers’ Market Wednesday, June 29.

“We have a lot of fresh foods,” Market Manager Robin Roscillo said. “We have three different farmers who are here — one’s very small and two are very large, and they have a beautiful array of different fresh vegetables.”

The farms at the Wilton Farmers’ Market are Ambler Farm, Gazy Brothers Farm, and Horseshoe Farm.

“The vegetables change each week as the season progresses,” Roscillo said.

Two new additions to this year’s Wilton Farmers’ Market are food trucks Boothbay Lobster Co. and Chef Jeff’s BBQ, and according to Roscillo, they’re a “major draw.”

“They’re drawing in a lot of people because it’s ready-made food,” she said. “You can come for lunch; you see we have a couple of picnic tables.”

“Once they eat lunch, they shop; it’s fun,” Roscillo said.

That combination of food and fun has resulted in a successful market, according to Roscillo.

“The vendors are very happy, and the traffic is almost non-stop. It does quiet down from like 2:30 to 3:30, but then it picks up again. It’s just a constant flow, so I think everybody’s happy. I think it’s a success,” Roscillo said.

Wilton Chamber of Commerce Executive Director Debra Hanson is pleased so far with the market as well.

“We’ve done a really great job getting a nice full complement of vendors and a nice assortment of product and great people,” Hanson said. “And then, of course, those food trucks are really helpful.”

“It’s all contributing to I think a pretty vibrant market that people seem really pleased with,” Hanson said. “It’s just our third week, but the vendors are very happy and the people I see attending are pleased with the products, so it’s great.”

Chef Jeff’s BBQ and Boothbay Lobster Co. were first-timers at Taste of Wilton in April in addition to being Farmers’ Market newbies.

“This is our first time at the Wilton Farmers’ Market, and it’s outstanding,” Chef Jeff himself said. “We love it. The people are very friendly, and we have a perfect setup here. We’re right next to the lobster truck, we got cookies closeby, and bread and organic products, so it’s perfect.”

The business Chef Jeff gets through Wilton Chamber of Commerce events has inspired Chef Jeff’s Barbecue to become a Chamber member.

“We actually joined the Chamber after Taste of Wilton,” Jeff said. “We’re part of the Chamber of Commerce, and we’re going to be doing the street fair in a couple weeks.” Boothbay Lobster Co. will be at the Street Fair and Sidewalk Sale July 16 also.

According to Chef Jeff, people seem to be responding to his food.

“They love it,” he said. “It’s true authentic barbecue, and every week we’re going to have baked beans, pulled pork, brisket, corn on the cob, and every now and then we might throw in a peach cobbler.”

Boothbay Lobster Co. is happy to be a part of the Farmers’ Market as well, especially as a new business.

“It’s been great,” truck manager Kevin Gorey said. “It’s even better than I expected. I didn’t know what to expect really. If you think about it, this is our first season with the truck in general, so I’ve been experimenting with different things like beer gardens, farmers’ markets, festivals — just to see where it fits the best, and this has been a really good one.”

Wilton, Gorey said, is especially kind to Boothbay Lobster Co.

“We’ve done stuff all over Fairfield County, and this town actually has the most positive reception. It’s been positive everywhere, but I get a lot more comments here than I have in other places,” he said.

Boothbay Lobster Co. had its signature lobster rolls to offer, in three different styles.

“We have a lobster roll three-way right now. One is the Maine one, which is cold with light mayonnaise. The Connecticut style is butter and served warm, and then there’s the spicy one, which is also cold and it’s basically mayo but with Sriracha in it.”

Customers offered their opinions how they felt about the Wilton Farmers’ Market too.

“The food is delicious,” said one. “The cookies from TJ’s Cookie Jar are delicious; they're homemade, and then the Italian pesto sauce from Beldotti Breads is great. Very, very good.”

“It’s an experience,” said another, “to be able to come down here and wander through all of these wonderful little tents, and the food’s amazing.”