Naked Greens gives back to Cider Mill

A Wilton businessman has put a plan in place to give back to schools while acquiring customers for his restaurant.

Victor Melendez runs Naked Greens, at 239 Danbury Road (Route 7), as well as a location in Norwalk. He has an adopt-a-school program that is running through October, in which customers go to his website,, and download a coupon to their smartphone.

Every time a customer spends $12 or more and shows his or her smartphone with the coupon to the cashier, $1 is donated to the Cider Mill School PTA.

Mr. Melendez said it started with a simple thought.

“I would love to become part of the community,” he said. “How do I make that happen?”

“I provide a good, safe, family place. How do I bring people to my business and give people an incentive?”

He said he has run a similar program at his Norwalk location and it found success. Several schools have asked to participate.

“It’s an opportunity to get people into the business and give back,” he said.

He said Cider Mill was his first choice, because he has two children who attend the school — in third and fifth grades. The first thing he had to do, though, was to get the PTA on board with the idea. They agreed to it, and Mr. Melendez said that so far it has been successful.

“We’ve had a couple of hundred people show up,” he said.

Besides the Cider Mill coupon, he said, several coupons are available via his loyalty program, including various percentages off a meal and discounts for high school students. Customers have to register on the website to gain access to them.

The entire project has been accomplished via social media.

“It’s been more of a viral thing,” he said.

Mr. Melendez said he would like to see it grow, and is additionally looking into hosting field trips to help teach students about nutrition.

The concept of the restaurant is to offer all natural food, supporting local farming while supporting the environment.