Matt Francia of Trumbull is in the process of taking over his father Steve’s business, Wilton Deli, on Route 7, and his first choice as the new owner has been to invest in a food truck, which the father-son team have elected to brand Matt & Steve’s All American Grill.
“We wanted to give it its own name,” said Matt. “It’s different from the deli. There’s less sandwiches on the menu and more hot foods, like parmesans, burgers and hot dogs, cheese steaks and tenders, that kind of thing.”
At first, Steve was opposed to the truck, but Matt felt he knew what he was doing, and Steve has since warmed to the idea.
“When he said ‘food truck,’ I said, ‘You kidding me?’ But it’s the new up-and-coming thing nowadays,” Steve said.
“When I was at Johnson & Wales, they were all over Providence,” Matt said. “I went to a block party once and there was a truck there getting a ton of business. I thought it was pretty cool.”
Matt & Steve’s All American Grill is not the kind of food truck you might see parked on a street corner selling food or driving around town looking for hungry customers. Rather, it caters to events, office parties and house parties.
So far, Matt and Steve have done a soccer tournament, the 350-head Wilton Boys Youth Lacrosse end-of-the-year party, and a private graduation party.
“We pulled right into the back yard of the house where the graduation party was,” Matt said, “parked the truck on the grass, and served up hot dogs and burgers the whole time.”
“What we do,” added Steve, “is sit down with customers and let them pick out six or seven items that they want the truck to be ready to cook. Then, on the day of the event, we pull the truck up an hour early, get the grill hot, and start cooking.”
Matt feels that flexibility makes the new truck special.
“We made it so that we can do anything a customer wants us to,” he said. “We’re not limited.”
Nor would it seem they are limited to serving Wilton patrons and Route 7 commuters now that they have a food truck. Matt plans to take it to all the towns in the area.
“That’s another reason why we rebranded the truck,” he said. “Yeah, it says Wilton Deli on there in a couple of spots, but I figured that if we were to go to other towns, they’d be more likely to call it ‘Matt & Steve’s All American Grill’ than ‘Wilton Deli’ because we wouldn’t be in Wilton anymore.”