Snuggle, a fabric softener brand sold by the Wilton-headquartered Sun Products Corporation, on Jan. 21 — National Hug Day — started a campaign called #BearYourHeart, aimed at helping people express their emotions.

The integrated promotional, social media, and consumer engagement campaign will run through Valentine’s Day on Feb. 14, and will feature digital love notes and Snuggle “LOVEmojis” people can use to tell their loved ones how they really feel.

To celebrate the campaign, New Yorkers are invited to Snuggle Bear Den at the Flatiron Plaza by Madison Square Park on Feb. 11 for a day full of activities. Snuggle Bear will be there to meet and take pictures with guests.

The #BearYourHeart campaign was spurred by the findings of a January survey, conducted by Harris Poll of Current Lifestyle, on behalf of Snuggle.

The top findings include that four in five people would appreciate a loved one showing them heartfelt emotion on Valentine’s day, 37% of people admit to being challenged when it comes to expressing emotion, one in ten would rather go to the dentist than talk about feelings, and half say writing emotions down is easier than saying them out loud.

To access all of the #BearYourHeart tools, visit SnuggleBearYourHeart.com. Snuggle LOVEmojis can also be found in the Apple and Android app stores for free.

For more information, visit snugglebearyourheart.com.