Magazine startup has hard deadline
It could be said that Wilton entrepreneur Sarah Beach has a hard deadline.
Beach, who aspires to operate a magazine for young teen girls, has until Aug. 9 to raise $15,000 on Kickstarter to pay for the first printed edition.
If she doesn’t raise the entire $15,000, she gets none of the money and her dream of operating the magazine, called STRONG, gets splintered like a board at the hands of a Taekwondo champion — which happens to be one of the stories in her first edition, which she already has a sample copy of.
Her business model is to profit only from the sale of the magazine, mostly through subscriptions. She plans to avoid selling advertising because the ads may conflict with her ethical sense.
What she is out to do is show girls role models for jobs and hobbies they can do, rather than feel left out because of their gender.
“I was inspired by my two daughters, and looking at the world through their eyes, and seeing what magazines were available,” Beach said. “I asked my daughters what they want to be when they grow up, an architect or an engineer, and they said, ‘no, girls don’t do that sort of thing.’ I got them to see that women have equality.”
Most magazines for girls dwell on fashion, celebrities and what boys think of girls. “That’s not what girls are like,” Beach said. “The more I thought about it, the more I wanted to show them all these things, careers and hobbies, to follow their passions and their dreams.”
Ultimately, it is a business that should support itself. She plans to grow it, and reach out to newsstands to carry it.
“It’s not a quick profit, that’s not what I’m after,” she said.
Beach came to the U.S. from Great Britain eight years ago. She holds a bachelor’s degree in history and politics and has worked as a writer.
“I’m doing this full time now,” she said of the magazine launch.
She is married. Her husband, Chris, is a software engineer. Their children are Lucy, 11, Daisy, 10, and Doug, 14.
“Oh yes, they give me a lot of support, they’re helping out a lot,” she said of her family.
“It’s exciting, it’s nerve wracking. I have 26 days to go,” she said of her fund-raising drive.
The first issue will include articles on camping, money management, a Taekwondo national champion, inspirational Syrian refugee-turned-Olympian Yusra Mardini, and much more. Regular features will be a Healthy Body column written by nutritionist Farrah Minnich, as well as a Healthy Mind column, which will focus on some of the emotional issues girls in this age group face. Other regular features include book, music, movie and app reviews and a regular Little Miss Fix It article where readers are shown things such as how to fix a punctured bike tire.
The Kickstarter campaign address is https://www.kickstarter.com/projects/1954549474/strong-the-magazine-for-girls.