Wiltonian Kathy Caprino has written articles that garner thousands of comments, and one has even been read more than 7 million times. For someone who works out of a small home office, that’s not half bad, and one national social network has noticed.
She was recently featured in a three-part series that was published on and produced by the career networking site LinkedIn. The series revolved around the site’s users who utilize its publishing feature.
“I’ve always been a fan of LinkedIn, and what happened was last May I got an email that said, ‘You are now able to publish on the LinkedIn platform.’ I said, ‘That looks fun, why not?’”
Caprino was already a Forbes.com columnist who regularly published career-oriented posts, and producing posts on LinkedIn was an obvious extension of her career.
Six months later, she wrote a simple post on toxic workplace behaviors, and lo and behold, it went viral.
“What was amazing was it got attention in the wildest ways,” she said. “I got a few executive coaching gigs out of it. I was on a comedy radio show about toxicity. I landed speaking gigs, writing gigs, everything.
“I heard from the LinkedIn people in the fall about the success of my posts. They are really wanting to encourage people to write on their publishing platform, and they want to help build economic opportunity.”
In looking to achieve those goals, the company chose three writers to feature, and sent a full video production company to Wilton just to film a small piece on Caprino’s success.
“My house was transformed,” she said, as a creative studio was brought in to make everything look perfect.
The company filmed her all around Wilton, driving down its wooded roads and even walking her dog on Old Huckleberry Road. The production lasted two days, though you wouldn’t know it based on the video — which clocks in at just one minute and 13 seconds.
“It was so fun,” she said. “And they had such a vision for the messages they had heard me say before.”
To watch the video, visit vimeo.com/123970851.