Brookdale hosts auction and ribbon-cutting


Brookdale Wilton’s annual silent auction will have a twist this year.
The event, scheduled for Sept. 17, will encompass a ribbon-cutting in celebration of the assisted living facility’s grand reopening under its new name, which has changed from Brookdale Place Wilton to simply Brookdale Wilton.
“The name change is part of a national branding effort,” said sales and marketing manager Christy Perone, “to get all Brookdale properties across the country to bear the same name.”
“It just makes it a little more familiar for everyone involved,” she said.
Brookdale Wilton has already modified its sign to reflect the name change.
The public is invited to come anytime between 4 and 5:30 for the ribbon-cutting. The silent auction is scheduled to start at approximately 6:30.
The event will take place at Brookdale Wilton, 96 Danbury Road.

The auction


All of the proceeds from Brookdale Wilton’s annual silent auction goes to the Alzheimer’s Association’s Walk to End Alzheimer’s, which will be in Fairfield County on Oct. 4 at Calf Pasture Beach Road, Norwalk.
Local businesses and artists donate items to Brookdale to be auctioned, such as gift cards, jewelry, quilts and paintings.
According to Perone, this year, Brookdale is also auctioning off hotel nights donated by Hotel Zero Degrees
in Norwalk.
“We usually raise about $3,000 a year for the walk,” Perone said.
Residents at Brookdale Wilton also crochet and knit scarfs, lap blankets and purple bracelets — purple being the official color of Alzheimer’s awareness — that they auction off the night of the silent auction and sell for donations at the Walk to End Alzheimer’s.
A raffle will take place the night of the auction as well.
Perone said for attendants to expect refreshments, live music, pasta stations, desserts and Champagne.
“It’s our big event every year,” she said.
“This one’s going to be even bigger than years past,” she added, “because we’re combining two events: the silent auction and the ribbon-cutting. We’re expecting about 100 attendees; typically in the past we’ve had 30 or 40. By doing the auction on a bigger scale with the branding effort, we’re hoping to bring in more money for the walk.”
Reservations are requested by calling Brookdale Wilton at 203-761-8999.