Bankwell, “in a throwback to another era of banking,” has launched the Bread or Toast campaign, a press release said.

In this campaign, the bank is offering its customers the choice of “bread” — a gift of $150 — or a “sleek” designer toaster when they open one of Bankwell’s “new and revamped” relationship checking accounts.

This can be done at any Bankwell branch through April.

Bankwell is a community bank with a location in Wilton that serves the personal and business banking and lending needs of customers throughout Connecticut.