WILTON \u2014 While many businesses were at risk of closing during the COVID-19 pandemic, it gave rise to at least one new enterprise in Wilton Center. Champagne Taste, a women\u2019s clothing and accessories store, opened June 2 at 5 River Road, across the way from Starbuck\u2019s. The brightly lit shop is owned and run by Andrea McLaughlin, a Wilton resident and veteran of the retail business. McLaughlin, who began her career as a designer in New York City, eventually opened a retail business in Greenwich where she sold women\u2019s swimwear and resort wear for 24 years. She also had shops in Rye and Scarsdale, N.Y., all of which she sold in 2013. \u201cI\u2019ve spent the last seven years doing volunteer work,\u201d she said last week, but I always had it in the back of my mind that I wanted a small shop close to home.\u201d Click here to sign up for The Bulletin\u2019s free online newsletter, Online Today. She started thinking seriously about it in January and then the quarantine hit. With time on her hands, McLaughlin saw the pieces begin to fall into place as she built a website and started buying clothing. A turnkey site opened up and she took the plunge. Because of her past experience in the fashion industry, McLaughlin has relationships with manufacturers and factories. \u201cRather than source my clothing from showrooms, I buy directly from the manufacturers, which allows me to sell my clothing for less-than-suggested retail,\u201d she said. She described her mix of merchandise as \u201ccute, casual and well- priced and I always look for styles that are different, on trend, and fit and flatter a variety of figures.\u201d \u201cI think it\u2019s a great niche,\u201d she said. Most of the factories she buys from are on the West Coast, and some of the clothing is made in the U.S. Sizes run small, medium and large. \u201cI try to get natural and sustainable fibers like linen, bamboo and cotton as well as synthetics,\u201d she said. Believing she knows who her customers are \u2014 ranging from young to older women with average figures \u2014 and how they like to dress, she said \u201cI buy things that appeal to me.\u201d She asks herself, \u201cIs it my taste level? Is it new and interesting? Is it fashionable and does it fit well?\u201d McLaughlin said she does not like anything too tight. \u201cI look for cute things that fit and flatter,\u201d she said, adding she\u2019s always on the lookout for trends, but \u201cnot too trendy, not too far out.\u201d Hot items right now are shorts with a paper-bag waist and pants with the same waist but with a jogger (elastic) bottom. \u201cFlorals are in, and vintage florals, which I love,\u201d she said. French provincial-inspired prints, digital prints and eyelet cotton are all on her racks. \u201cApricot is a trending color this year,\u201d she said, holding up a T-shirt of that color. \u201cPeople are loving this T-shirt,\u201d she said. \u201cNavy is the new neutral for this summer,\u201d she continued, which pairs well with cornflower and periwinkle blues and dusty pink There are also accessories to complement the fashions including handbags, scarves, and jewelry, as well as soaps, candles and other gift items. Along the walls are acrylic paintings McLaughlin executed during the lockdown, which are also for sale. Customers may shop in the store Tuesday through Saturday from 11 a.m. to 5 p.m. or online at ChampagneTaste.shop, which has free shipping and easy returns. Information: 203-210-7212.