Wilton Go Green launches campaign for local businesses

As it advances its vision for Wilton to become Connecticut’s most sustainable town, Wilton Go Green is reaching out to the local business community with its new “Green Business Designation” campaign.

The program celebrates companies and organizations that practice good earth stewardship in their general operations by taking action in five sustainability categories.

Companies and nonprofits that do so can earn a certificate of recognition and a window decal to display proudly and show the public, clients and employees that they are committed to smarter use of essential natural resources like clean air and clean water.

Wilton Go Green collaborated with the Wilton Chamber of Commerce on the “Green Business Designation” campaign, which was recently introduced at a special “after hours” Chamber event, hosted by Naked Greens at 239 Danbury Road.

Peg Koellmer, Wilton Go Green’s newly appointed president, is encouraging the business community to select 12 action steps from a checklist of 46 best practices to earn the Green Business designation and decal, or choose 20 actions to earn the platinum level of recognition.

Realty Seven

One of the first businesses to get involved in this program is Realty Seven, owned by Ms. Koellmer. The real estate agency is seeking the platinum level as part of a series of initiatives to increase its commitment of good earth stewardship.

“At Realty Seven, we realize it is our social responsibility to reduce our environmental impact as best we can,” Ms. Koellmer said in a press release. “By seeking Wilton Go Green’s platinum level award, we’re working to protect and preserve the environment and to do our part to be good environmental stewards.”

The business now recycles all plastics, aluminum, glass, paper and cardboard, uses non-toxic cleaners and CFL light bulbs.

“We chose action items that worked for our business and most have been quite simple to put into practice. We hope to expand our environmentally practices going forward,” Ms. Koellmer said.

Business community

Wilton Go Green volunteers will be visiting businesses and organizations in the coming weeks to discuss the dynamics of the campaign and secure participants.

The action steps range from making behavioral changes that reduce energy use, to others that might require tweaking purchasing policies or participation in a state-wide smart energy program that offers financial incentives or marketing benefits.

Participating businesses and nonprofits will receive special recognition in social media and Wilton Go Green’s other public awareness outreach.

For more information and to download the “Green Business Designation” brochure and commitment form, visit wiltongogreen.org.