Talk of hiring marketing professional

There is talk of hiring a part-time marketing professional for the town, but it won’t happen immediately, according to the Economic Development Commission.

Pending further clarity on the state budget and its impact on Wilton, Sarah Gioffre, an assistant of First Selectman Lynne Vanderslice, will assist in the capacity as a marketing professional for the town in the interim, according to the EDC.

There is no movement on acquiring hours from a marketing professional, Vanderslice said when asked about the idea.

“The EDC and Sarah Gioffre, in my office, continue to work on efforts to promote the town and encourage business activity and investment,” Vanderslice said in an email.

The EDC, for example, oversaw the development of a residential promotional video and another promoting the commercial aspects of town.  Gioffre, Vanderslice said, oversaw the development of the interactive marketing piece called 40 Things We Love About Wilton. Both videos and the marketing piece are viewable on the town’s website,

“Together they are three great tools to share with prospective residential buyers or business owners and investors to show what a great place Wilton is to live and work,” Vanderslice said.

“Wilton residents know why awarded Wilton an A+ and ranked us the No. 1 place in Fairfield County for millennials. We want to ensure everyone beyond Wilton also knows why,” she said.

Talk of hiring a marketing professional for the town was part of the presentation of some candidates for office in the upcoming Nov. 7 election.