Don’t forget to say hello to Santa in Wilton Center!

Don’t miss the best chance to give Santa your prized Christmas list! He’ll be coming to Wilton Center tomorrow, Dec. 6, at 5:30 p.m. to help mark the end of the Chamber of Commerce’s Shop Wilton Week.

Santa will arrive on a red fire truck with special help from the Wilton Fire Department. Before he gets ready to hear Christmas wishes, and pose for a quick photo, he will help First Selectman Bill Brennan with the annual Christmas tree lighting ceremony in Wilton Center.

Afterward, Santa will be available until 7:30 in the gazebo for pictures and to hand out candy canes.

Shop Wilton, which piggybacks off American Express’s Shop Local Sunday, is in its second year.

“We are certainly supporting their initiative, but for our community, rather than do it for one day, we extended it for an entire week to the following Saturday to incentivize people to shop in town,” said Carol Johnson, a member of the Chamber’s program committee, and a vice president of Fairfield County Bank.

Rather than just ask people to shop local next week, the Chamber has introduced a “passport” contest. Anyone who “fills” a complete passport — which may be picked up at any participating business — will be entered to win an American Express gift card.

“If you get the passport stamped at a minimum of four participating vendors at which you spend a minimum of $25, you can enter that passport into a drawing, and we will be giving out 10 $50 AMEX gift cards on Dec. 7,” the day after shopping ends, Ms. Johnson said.

Karen Turner, one of the managers at Wilton’s Open House Gift Shop, said on Monday the store has already seen people making purchases with Shop Wilton and American Express’s local store initiatives in mind.

“Saturday was the first day they could use the [stamp cards], and quite a few people were using them,” Ms. Turner said. “They were especially excited to learn that if you participate in the Holiday Walk [next Saturday], you get two stamps.”

She said the American Express shop local event certainly helped the store gain some extra business on Saturday.

“I think people came into the store on Saturday thanks to Small Business Saturday because American Express offered a 10% discount [on local purchases.] Plus, we sweetened the deal with in-store incentives. I think during the rest of the week [we’ll see more shoppers] because of the $50 gift cards.”