Beauty shop has organic, cruelty-free products
Melissa Caruso Calafell describes her new shop at 134 Old Ridgefield Road in town center as a place that "celebrates beauty," and accomplishes this with natural and organic products.
"It is our goal to empower people with the knowledge necessary to make better-educated choices in personal care," said Ms. Calafell, at an interview at her Renaissance Beauty Shop.
A Wilton resident, Ms. Calafell is a registered nurse with more than 25 years of experience in critical care, surgery, dermatology, pediatrics, geriatrics, plastic surgery, and "all forms of nonsurgical facial rejuvenation," she said.
Renaissance Beauty offers a variety of products, ranging from lip gloss and mascara to non-aerosol hairspray, crystal peels, candles, and organic spray tans. Skin care products run the gamut from anti-aging to acne prevention items.
Medical procedures such as Botox and facial fillers are performed by Dr. John Schmidt, a cosmetic/plastic surgeon, Ms. Calafell said.
She also does custom skin care consultations and makeovers, which are also offered at events and parties.
Ms. Calafell described her shop as "our world of concierge beauty ... the emphasis is on service, not sales," she said. "We can fit a variety of budgets and tastes."
The brightly lit shop is filled with plants and paintings and also some craft items from local artisans, including belts by Sandra Oles and "Smart Strapz" by Kim Sponza.
"I love this place," said Ms. Calafell. "Everything is special here. ... It's got great light for the makeovers, too."
The "soft opening" of the shop took place in September, and the response has been "very positive," she said. The emphasis is on education and awareness, and Ms. Calafell said she hopes to provide a dialogue about personal care products.
"For example, a high school student asked me if a product was cruelty-free," she said. "That was an excellent question, and yes, most of my products are cruelty-free and vegan, too."
A variety of products for men and children are also available.
Ms. Calafell also hopes to host events at her shop, including a fund-raiser for the American Cancer Society, the Relay for Life dinner on Tuesday, Oct. 16, at 7 p.m. "The suggested donation is $25. We will be raffling various items," she said. "All proceeds go to local families affected by cancer."
On Tuesday, Nov. 13, from 2 to 7:30, Ms. Calafell will host Deborah Mitchell, who is the aesthetician to the British royal family.
"She is especially known for her bee venom mask, which is used by Camilla and Kate Middleton," said Ms. Calafell. "We will also provide gourmet food and wine pairings." Bee venom masks are sold at her shop.
Information: 203-762-3449 or renaissancebeauty.net.