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Food, shelter and clothing are essential, and unlike the air we breathe, we purchase them. The internet is great at selling us what we must buy, but more than any other industry, real estate has been affected by the internet and the way homes are bought and sold has changed— and this affects architecture.
Just as WebMD and LegalZoom have changed the way doctors and lawyers practice their professions, Houzz changed the way architects are perceived. But there is an unexpected reality beyond Houzz for architects amid this real estate boom. In this year’s frenzy, architects found themselves bumping into long-completed projects, freshly scrubbed and appointed to hype as presented in the unrelenting marketing of the internet.