Snuggle Bear, whose parent company Sun Products is based in Wilton, is celebrating National Teddy Bear Day today, Sept. 9.

Starting today, and throughout the month of "SeptemBEAR," Snuggle is spreading joy by giving away teddy bears through #ShareABear. Anyone may take part in the #ShareABear movement by sharing a photo, video or story of themselves and a special teddy bear in their life.  As part of the movement, Snuggle will donate 5,000 bears through Random Acts, a nonprofit organization, to help brighten the days of children in need.

The positive effects of teddy bears are well documented, providing people with a rare companionship that very few other things can match.  Particularly during times of sickness or stress, they can bring comfort and reassurance.

“As one of the fastest growing brands in the fabric conditioning category, Snuggle is focused on making the world a softer place,” said Bibie Wu, Vice President of Marketing, Snuggle. “So it’s no surprise that SeptemBEAR is one of Snuggle’s favorite time of the year. SeptemBEAR is a month to celebrate the special place teddy bears have in our hearts, and we are proud to celebrate with activities that capture the warm and snuggly spirit of the brand.”

Snuggle surveyed over 5,500 consumers to discover the true importance of the teddy bear in people’s lives. Results showed:

•   73% of people had a teddy bear as their first stuffed animal;

•   38% still sleep with their teddy bear but won’t tell their friends;

•   71% still find comfort in their bear when sick;

•   54% have passed down a teddy bear to a child or loved one;

•   44% of people own more than four teddy bears.

Random Acts is a global non-profit organization, now celebrating its 5th anniversary, which aims to conquer the world, one random act of kindness at a time.  Its network of child-focused charities includes, but is not limited to: Children's Aid Society, New York; People Serving People, Minnesota; HELP of South Nevada and Bradley Angle, Oregon.

Information: snuggle.com.