The holidays have been good for some of Wilton\u2019s most popular small- and medium-sized businesses, owners and managers across the town report. It seems the town\u2019s residents have taken up the \u201cshop small\u201d concept as a banner of their community, they say. \u201cMy holiday sales have been up from last year,\u201d Megan Abrahamsen of the Blue Star Bazaar said last week. \u201cObviously, this season is critical for retailers. There are some days in December that have higher revenue than the entire month of January.\u201d One day that was especially important, she said, was Small Business Saturday, sponsored by American Express. \u201cIt was successful this year,\u201d she said. \u201cThat Saturday had higher revenue than Black Friday, when people typically go to big box retailers looking for deep discounts. People had \u2018shop small\u2019 in their heads, and many people took advantage of American Express rebates that day by shopping at registered small businesses.\u201d Nancy Toothaker, of the Open House Gift Shop, said this year her shop saw a stream of both returning customers and new customers. \u201cThough we certainly have a high rate of returning customers, with smaller gift stores in other towns closing people are seeking out good places to buy gifts. The reason they come to our store is because we have unique gifts, things they can\u2019t find online,\u201d she said. In terms of popular items, Ms. Toothaker said battery-operated candles, gifts with Christmas motifs, and women\u2019s accessories have all done very well. She\u2019s also seen a resurgence in the popularity of picture frames. \u201cIt\u2019s a miracle anyone gets anything printed out anymore,\u201d she said laughing. \u201cBut it\u2019s nice, because online, unless you click on it, you don\u2019t see it.\u201d The Village Market At Wilton\u2019s own Village Market, holidays have also had a positive influence. \u201cSo far, we\u2019ve had a really strong Thanksgiving, and so far everything is pointing toward a good holiday season for us. Between Small Business Saturday and having the community feel that Wilton has, everyone has been amazing in supporting us,\u201d co-owner Tim Dolnier said last week. To return some of that support back to the community at large, Mr. Dolnier said, Village Market has worked hard to team up with local vendors like Ambler Farm and Millstone Farm. \u201cWe love to bring in local bakeries and local vendors with items that are unique to independent grocery stores. With places like Millstone Farm and Ambler Farm here, we\u2019ve been able to piggyback off what they\u2019re doing. We\u2019re always interested in teaming up, whether it\u2019s in Wilton or the general local community,\u201d he said. In terms of popular offerings for the holidays, the Village Market owner said his store makes sure the classics are always a good value. \u201cAs always, we\u2019ve got filets and a nice selection of products in the meat department at competitive prices,\u201d he said. \u201cAnd our scalloped potatoes are always popular. It feels like we\u2019re cooking for everyone in town.\u201d ShopWiltonCT Ms. Abrahamsen said a few Wilton retailers have gotten together recently to found a Facebook page called ShopWiltonCT, which looks to connect local businesses with residents. \u201cWe try to post updates on what local shops are offering, [but] if there was someone dedicated to this that highlighted even more about the local businesses, hours and events, it might be nice,\u201d she said.