It\u2019s a new year, and there\u2019s a new focus at the Wilton Chamber of Commerce. The Chamber, with about 200 member businesses, is dedicating the year to promoting businesses in town in such ways as increasing the presence on social media, said Debra Hanson, executive director. \u201cOur new directive and focus for 2017 will be to concentrate on and increase our efforts to promote and market member businesses. We have increased our presence on social media and will make regular postings to promote all types of member businesses and services in addition to announcing their updates, news, awards, and special offerings during the year,\u201d Hanson said. The Chamber will work to build its social network with likes and shares, and it will ask members to be more active with this as well. \u201cOur goal is to always add some value for our members,\u201d said Tom Sato, president of the Chamber and owner of Wilton Hardware, downtown. Stores downtown get attention because they are in the center of things, but the Chamber wants to help bring more customers to all businesses, even the home-based ones, Sato said. \u201cWe want to get more people to our storefronts and businesses,\u201d Sato said. \u201cAnd with our new world of social media, help generate traffic for them. Hopefully it works. We try to stay up with the times and generate anything we can.\u201d In Sato\u2019s case, he competes on two fronts, against big box hardware retailers like Home Depot, and against the Internet, where customers may want to shop for a better price on an item like a drill. But his speciality is meeting immediate needs, for people who are actively engaged in home improvement projects. \u201cIf you are in the middle of working on your sink, you are not going to wait a few days for delivery from the Internet,\u201d Sato said, explaining how his business keeps an edge despite the competition. But every business is different. A clothing store, for example, is dealing with a different set of competitive forces. The Wilton Chamber of Commerce\u2019s statement of purpose is to help all businesses grow, Hanson said. \u201cOur statement of purpose is to help member businesses prosper and grow through many avenues and activities such as producing community and special events that bring customers into our town and allow members to showcase their businesses, referrals, opportunities to network at many events, educational seminars, and more,\u201d Hanson said. \u201cWe will continue to work closely, also, with the local press to gain exposure for our members,\u201d she said. The Chamber is also constructing a new website that will be more interactive and user-friendly, said Hanson, who added it is scheduled for launch in early February.