Brookdale Wilton\u2019s annual silent auction will have a twist this year.The event, scheduled for Sept. 17, will encompass a ribbon-cutting in celebration of the assisted living facility\u2019s grand reopening under its new name, which has changed from Brookdale Place Wilton to simply Brookdale Wilton.\u201cThe name change is part of a national branding effort,\u201d said sales and marketing manager Christy Perone, \u201cto get all Brookdale properties across the country to bear the same name.\u201d\u201cIt just makes it a little more familiar for everyone involved,\u201d she said.Brookdale Wilton has already modified its sign to reflect the name change.The public is invited to come anytime between 4 and 5:30 for the ribbon-cutting. The silent auction is scheduled to start at approximately 6:30.The event will take place at Brookdale Wilton, 96 Danbury Road. The auction All of the proceeds from Brookdale Wilton\u2019s annual silent auction goes to the Alzheimer\u2019s Association\u2019s Walk to End Alzheimer\u2019s, which will be in Fairfield County on Oct. 4 at Calf Pasture Beach Road, Norwalk. Local businesses and artists donate items to Brookdale to be auctioned, such as gift cards, jewelry, quilts and paintings. According to Perone, this year, Brookdale is also auctioning off hotel nights donated by Hotel Zero Degrees in Norwalk. \u201cWe usually raise about $3,000 a year for the walk,\u201d Perone said. Residents at Brookdale Wilton also crochet and knit scarfs, lap blankets and purple bracelets \u2014 purple being the official color of Alzheimer\u2019s awareness \u2014 that they auction off the night of the silent auction and sell for donations at the Walk to End Alzheimer\u2019s. A raffle will take place the night of the auction as well. Perone said for attendants to expect refreshments, live music, pasta stations, desserts and Champagne. \u201cIt\u2019s our big event every year,\u201d she said. \u201cThis one\u2019s going to be even bigger than years past,\u201d she added, \u201cbecause we\u2019re combining two events: the silent auction and the ribbon-cutting. We\u2019re expecting about 100 attendees; typically in the past we\u2019ve had 30 or 40. By doing the auction on a bigger scale with the branding effort, we\u2019re hoping to bring in more money for the walk.\u201d Reservations are requested by calling Brookdale Wilton at 203-761-8999.