Singer and rapper Lil Nas X has made headlines of late with the music video and marketing campaign behind his most recent hit, "Montero (Call Me By Your Name)." The clip depicts the musician descending into hell, where he proceeds to have sex with the devil before slaying him and replacing him on his throne.
In addition, Lil Nas X created 666 pairs of Satan Shoes, which were modified Nike Air Max 97s with bronze pentagram, an inverted cross and a drop of human blood in each shoe. He intended to sell each of them for $1,018 (a reference to Luke 10:18, which reads, "And he said to them, “I saw Satan fall like lightning from heaven.'" In the haze of outrage that followed, there seemed to be a belief that Nike had actually created the shoes. However, in the athletics company's lawsuit filed in federal court in New York, Nike said the shoes were produced without its approval and that it was "in no way connected with this project."