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One of the biggest hurdles for David Clarke to overcome with his new business venture isn’t a lack of brand recognition, but, in a way, too much.
Last year, Clarke bought the trademark for Chipwich, which has been ranked as one of America’s most iconic snacks. It’s that summer staple featuring vanilla ice cream coated with chocolate chips and sandwiched between soft chocolate chip cookies. Seven years after the Chipwich disappeared from shelves, the Greenwich resident and longtime food industry executive has reintroduced it into stores across the country.