Farmers’ market gains a sponsor

Getting bigger and better each year is a business cliché, but in the case of the Wilton Farmers’ Market, it is true. The event has a sponsor this year, for the first time.

Bankwell has stepped forward to support the annual market program, said Debra Hanson, executive director of the Wilton Chamber of Commerce, which sponsors the market.

“This is the first time we have had an event sponsor for the farmers’ market. We are restricted as to the amount of vendors we have each Wednesday, so it cannot get bigger, but we do have more vendors that will alternate dates, thus offering a more diverse array of products,” Hanson said.

Bankwell was interested in supporting the Chamber and providing this service to the community, she added. “They have been a valued supporter of the Chamber in the past, and the bank wants to be involved within our community,” she said.

The farmers’ market will again be at the Wilton Historical Society, beginning Wednesday, June 7, from noon to 5. It will continue each Wednesday through mid-October.

“We are excited this year to have a sponsor, Bankwell. We are most thankful to them and welcome them to our farmers’ market,” Hanson said.

Diane Knetzger, director of marketing for Bankwell, said it is part of the local bank’s focus on the community.

“As a local bank that’s very focused on the community, the Wilton Farmers’ Market is a natural for us. We’re local, we’re home-grown, and as our name suggests, we’re all about helping people to bank well, which is part of living well. We want to be a good neighbor to Wilton residents, and we hope to bring some added fun and excitement to this special event each week,” she said in a statement.

Specifically, Bankwell plans to regularly set up a table to engage customers, do giveaways and provide fun and games with prizes and raffles.

“We haven’t mapped out a specific plan yet, but that is directionally what we have in mind. We are hoping to bring our mascot and a Bankwell Suburban filled with goodies for people who attend the market,” Knetzger said.

Most of the vendors are returning from a successful market season last year. They include Ambler Farm, Horseshoe Farm, Gazy Brothers, Chef Jeff’s BBQ, Beldotti, Bistro Du Soleil, Apicella Alpaca Farm, Blue Lotus, Fine Lines, Sweet Seidners, TJ’s Cookies, Natural Herbal Creations, and some newcomers, like Mac-IT Cheese, Get Loose Tea, and The Montessori School.