Bankwell launches new ad campaign

On Sept. 21, Bankwell launched a new ad campaign for television, radio, print and digital media that highlights the bank’s hometown banking services and big bank capabilities.
This includes a 30-second commercial that will run for eight weeks on cable channels, including CNBC, CNN, MSNBC, Bloomberg, ESPN, Food Network, A&E and HGTV. The ad will also appear in live-streaming sports broadcasts and online video.
According to a press release, “The TV spot reinforces the bank’s commitment to providing customers with an outstanding banking experience, and shows lifestyle scenes throughout various Bankwell communities, which include Norwalk, Stamford, New Canaan, Wilton, Fairfield, Hamden and North Haven.”
Bankwell serves residents and businesses in Fairfield and New Haven counties.