A gift for anyone at Sis Boom’s annual December holiday sale

Things keep getting better and better for Wilton-based designer Jennifer Paganelli, who owns the Sis Boom franchise. But even though she just landed her first deal with Jo-Ann Fabric earlier this year, her mind’s focused on one only thing at the moment: the Sis Boom company’s annual holiday sale that takes place at her home in Wilton.

Ms. Paganelli, whose company produces textile patterns for major quilt-supply manufacturers as well as home décor goods and other gifts, walked through rooms covered in her creations recently while taking The Bulletin on a tour of her in-home store.

Featuring fabric, jewelry, ornaments, stockings, and many more gifts, Ms. Paganelli and her husband, Peter, host the increasingly popular holiday sale every year to raise awareness of the brand, and provide gifts for the holiday season.

The sale will run from Thursday, Dec. 4, to Saturday, Dec. 6, from 10 to 6 each day. It will be held at the Paganellis’ home at 40 East Meadow Road in the half of the house that has been converted for small retail use.

There is also a charitable aspect, and this year Sis Boom will accept donations on behalf of local charity Lyme Research Alliance. With each donation, shoppers receive a raffle ticket that makes them eligible to win $200 in “Sis Boom bucks.”

Making sure to have a little bit of something for everyone, a collection of gifts are priced as low as $5, so even high schoolers can get gifts for their friends, Ms. Paganelli said earlier this month.

For a company that began just 10 years ago, Sis Boom is a Wilton success story. What began as a “creative outlet” for Ms. Paganelli when she first moved here in 1995 eventually turned into a full design business around 2005, and she’s never looked back.

“It all started with crafting, which turned into collecting fabrics for use on vintage pillows that I started selling to people, and all of a sudden I met Donna Wilder, from Weston, and she said, ‘You should really start designing fabrics,’” Ms. Paganelli said.

She found her form, the owner said, in “the genesis of craft and design and the vintage feel of things.”

Her aesthetic is notably fun and crafty, though her designs are certainly grounded in a refined sense of visual impact.

“There’s an aspect of child play in my designs, but there is always some sophistication,” she said.

Now, Sis Boom has gotten onto shelves at Jo-Ann Fabric, and will be the “exclusive designer” for the company’s premier designer goods.

“It’s done on a quality cotton comparable to the nice designer fabric found in independent quilt stores,” Ms. Paganelli said.

Information: sisboom.com.