During my much-discussed Peachwave tenure in our lovely town center, I was also working as a product insights manager at College Factual, a college search engine and ranking service startup that looks at data in new ways to ensure a positive return on investment. Too many college ranking sites benefit colleges and universities who often manipulate data to maximize marketing value. College Factual aims to change that, and recently partnered with Chegg.
The job duties of a euphemistically named product insights manager are essentially testing beta services, providing feedback, and working with product development. The most intensive part of the job was sitting at a table with two other high-performing girls as the College Factual product developer, programmer, and content writer picked our teen brains to discover how we interacted with the site, the services we wished it provided, and the ideas we had for marketing this to our generation. When we talked about what we were looking for in a college and what we want to get out of the experience, I noticed how profoundly living in Wilton affected my choices.